Feeding Britain

This project involved a comprehensive redesign of the Feeding Britain brand, a UK-based charity, aimed at enhancing its connection with the target audience, reducing the stigma associated with food banks, and improving accessibility and clarity of information. The redesign retained familiar elements to minimize confusion while introducing a more interactive and user-friendly approach across digital and physical platforms.

 

A key component of the project was the "Dignity on Your Plate" campaign, featuring the slogan "Eat well, save money, feel supported." By sharing personal stories and engaging activities, this campaign sought to challenge the stigma surrounding food banks and promote a positive perception of the charity.